Writing projects come in a wide variety of shapes and forms. My focus is writing that helps businesses improve the bottom line. That could mean direct-response sales copy that elicits immediate action from the reader, or it could mean web content and publications designed to bring in new business leads. Or it could mean developing new information products that appeal to new markets. Generally, my writing services fall into the following four categories: Sales & Marketing Copy, Content Marketing, Custom Publications, Public Relations
(Looking for web-related services? Look for the underscore.)
Sales & Marketing Copy
Sales and marketing copy highlights the advantages and benefits of your product or service to potential customers. Good copy is more than just bragging or listing features; it helps the customer decide to buy from you.|
|
|
|
Sales Letter: Overview of Effective Time Management
Sales Letter: Turbocharged Metabolism
Catalogue Copy: KaffeeScape
E-mail Campaign: Achieve Planner software
Web Site Content: Lima-Allen County Chamber of Commerce
Brochure: Community Crisis Center
Content Marketing
Content Marketing is the process of building a relationship with prospective customers by supplying them with timely, useful information that helps them with their problems. These pieces work best when updated or distributed on a frequent basis. Good content draws prospects to your web site or place of business and keeps you in touch with them. As with Custom Publications (see below), good content develops your reputation as an expert in your field and helps create a sense of trust with your prospects and customers.|
|
|
|
Custom Magazine Article: St. Rita's Medical Center
Case Study: HR Services
Case Study: TCE Company
Fitness Article
Nutrition Article
Personal Development Article
Custom Magazine Article: Extreme Mercy
Company Profile: Dicke Financial Services
Custom Publications
Custom Publications are similar to Content Marketing pieces in that they develop your reputation as an expert and build trust with your prospects and clients. They also provide useful information that customers use to solve their problems. But custom publications are usually one-off pieces that are substantially larger than content pieces and are designed to make a big impression. Custom publications also include manuals and training materials used within an organization.|
|
|
|
Marketing PR e-book excerpt
Fitness e-book excerpt
Public Relations
Public Relations pieces are anything your company uses to communicate with the media or directly with the general public outside of your target market. The press release or news release is the most common PR piece, but the category also includes communication with stock holders and members of the community.|
|
|
|
News Release: Shawnee Alliance Church event (distributed to local news media and generated huge response)
News Release: Accu-Screen (distributed online)
Article for Annual Report: Rhodes State College